Slide2-4 Slide Two: Effective Communications
You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.
Lee Iacocca, American automotive business legend
The aim of digital usability is to remove barriers for perceiving, understanding and navigating digital communication channels, and ensure that nobody is excluded.
The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.
Tim Berners-Lee, W3C Director and inventor of the World Wide Web
Good design is a bridge spanning barriers between the delivery of information and the understanding of knowledge impacting life decisions.
Delivery: How is the marketing message delivered? Information is primarily delivered via vision, hearing and/or tactile mediums. If the delivery method cannot reach the target audience, then the information cannot be perceived.
For example, we cannot detect the TV/Radio/cellular waves of information passing through us without a appropriately tuned electronic device.
Delivery: How is the marketing message delivered? Information is primarily delivered via vision, hearing and/or tactile mediums. If the delivery method cannot reach the target audience, then the information cannot be perceived.
For example, we cannot detect the TV/Radio/cellular waves of information passing through us without a appropriately tuned electronic device.
Who can perceive the marketing message?
We are surrounded by information signals, but only those we perceive can we try to understand.
If you perceive a message, but it is in a language you do not know, then you cannot understand the information being delivered.
We are surrounded by information signals, but only those we perceive can we try to understand.
If you perceive a message, but it is in a language you do not know, then you cannot understand the information being delivered.
How well does the targeted market understand the message?
Only when we understand the information can we gain knowledge and make use of the information through smart decisions.
Information that we do not understand is just noise, but meaningful information gives us agency, or the power to know how to act or respond.
Only when we understand the information can we gain knowledge and make use of the information through smart decisions.
Information that we do not understand is just noise, but meaningful information gives us agency, or the power to know how to act or respond.
Careful, considerate design can be the bridge between accessibility and usability in creating an effective and memorable user experience.
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw (1856-1950), British playwright and Nobel Prize recipient
When communicating information it is necessary to use multiple representations to facilitate conceptual understanding within context. You might draw a picture for someone, verbally describe using words, or create a mathematical equation.
An important aspect in the process of learning, which can be defined as transforming information into knowledge, is the way the information is brought to the learner.
An important aspect in the process of learning, which can be defined as transforming information into knowledge, is the way the information is brought to the learner.
Information is expressed in many different ways. Ideas are transformed into words, through the choice of those words, phrases, syntax, pace and intonation. An emotion or feeling might be manifested without words (tears expressing grief, or laughter expressing joy).
It might be communicated through music (a joyful or stoic expression) or painting (a look on a face indicating mood or emotion).
It might be communicated through music (a joyful or stoic expression) or painting (a look on a face indicating mood or emotion).
Learners differ in the ways in which they can be engaged or motivated to learn. There are a variety of sources that can influence individual variation in affect including neurology, culture, personal relevance, subjectivity, and background knowledge, amongst other factors.
Designers must bridge the gap between accessibility and usability by removing user engagement barriers of vision, hearing and touch. adaptive technology can include features like responsive web design that adjusts a website's layout based on the user's device or preferences.
Designers must bridge the gap between accessibility and usability by removing user engagement barriers of vision, hearing and touch. adaptive technology can include features like responsive web design that adjusts a website's layout based on the user's device or preferences.
Communicating effectively with assistive technologies.
screen-reader-language-perceivability (MP4)
screen-reader-language-perceivability (MP4)